Many business owners underestimate the role that having a strong brand identity plays in the success of their company. Seemingly simple elements, like font or color choices, actually convey a lot of information about your business to potential customers. There are several significant ways that good branding can affect your company.
1. Good Branding Improves Customer's Understanding
The colors, font, and logo of your business is the quickest way to communicate to customers what your business is about. Customers form their opinion quickly, so everything they see matters. Color, in particular, "are the essence of successful branding, one that touches viewers on an emotional level," according to an in-depth study on color's role in branding, presented by LogoDesign.
2. It Creates Memorability
An effective brand identity is one that is highly memorable. Customers should remember seeing your brand and walk away with a lasting impression because if customers can recall a company's branding, they are more likely to purchase from them. One university study found that having a consistent color scheme increased brand recognition by 80%.
3. It Conveys professionalism
A brand image that conveys professionalism will make people more likely to trust your products and services. When choosing between two competitors, customers will prefer the business that has a trustworthy, professional appearance over one that is unprofessional or poorly designed.
4. Branding Can Create Loyalty
Strong branding makes customers take notice. Having a highly identifiable brand can create strong feelings in customers and those feelings are what drives loyalty. When your brand presents an image customers enjoy, they're more likely to use your services exclusively.
5. Good Branding Boosts Sales
Content that is personal to your brand is more eye-catching and likely to convince customers to buy than other types of marketing, such as paid search advertising. Customized content is engaging and can cause customers to prefer your brand.
Creating a strong brand image plays a huge role in the level of success that companies see. Even small decisions, such as color schemes, can have a big impact on customer loyalty and sales. If your business could use an image overhaul, contact Clairant to start establishing your branding today!
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.