Digital Metrics You Should Be Tracking

To get the most insight into your audience, there are several digital metrics that marketing agencies can track. Focusing on these metrics will give you information on how successful your current marketing techniques are and show you the areas where you can improve. Read on to learn more about these metrics and how they are determined.

1. Email Blasts
Email marketing campaigns can generate leads for your business and also provide valuable metrics that can be analyzed in order to provide more information about your customers and their behaviors. There are services, such as HubSpot and Constant Contact, that can help you send these emails and track metrics such as:

• Open rate
• Click-through rate
• Conversion rate
• Bounce rate
• Unsubscribes
• New subscribers
• Forwarding and email-sharing rate

2. Website Activity and Analytics
In order to see how your website is performing and improve how it functions, it is important to track your user's activities when they visit your website. Services from your domain's host site, site builder, or Google Analytics can all be used to track metrics such as:

• Visitor count
• Bounce rate
• Pageviews per session
• Average time spent on a page
• Session duration
• Traffic source

3. Social Media Engagement
Social media platforms can provide a lot of valuable information on the impact your presence is having on visitors and this data can be used to support your business goals. Each social media platform allows tracking of metrics such as: 

• Follower count
• Likes
• Comments
• Retweets/reblogs
• Shares
• Mentions

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Your email campaigns, website, and social media accounts all provide many valuable metrics that marketing agencies can look at and use to determine what your business is doing well and where improvements could be made. If you're looking for ways to bring added success to your business, tracking these metrics is a great place to start. If it sounds confusing, it doesn't have to be. You can make the first step by calling Clairant today.

 
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