It’s no secret that goal-oriented businesses thrive when they have the means to fund those goals. However, many businesses just don’t have the capital to reach their highest potential - or so they might think. In truth, any business no matter the size or budget can achieve their biggest dreams if they have the right tools and strategies, especially when it comes to marketing. Here are some strategies that your company can benefit from without breaking the bank.
Leverage Social Media
With a variety of platforms reaching millions upon millions of users worldwide, social media is a highly effective tool for maximizing your brand’s visibility and promoting your business. Depending on your target demographic, social media may be exactly where you should be putting the most effort into.
Like social media, blogging is also about organic exposure. Creating and maintaining a blog will help you establish a reputation as a thought leader in your industry, which in turn will lead to a larger, more engaged audience. Being a guest author on other related blogs will also draw even more attention to your own, so don’t be afraid to reach out to other sites.
Send Out Email Campaigns
With a plethora of accessible and affordable email hosting services online, it’s easier than you might imagine to follow through with a successful email campaign and newsletter strategy. Sending weekly email blasts, monthly newsletters, and other promotional content has never been easier. Email marketing takes your content right into the hands of your potential clients, whether online or right on their phone.
Hosting webinars has ultimately a very similar effect to that of blogging; it boosts your image as a reputable source of information, therefore making your audience more inclined to trust not only your judgement, but also your business acumen. Moreover, successful or well-circulated webinars can lead to more speaking opportunities at industry-related events.
Optimize Your Website
In this age, not investing your time into your website is a major risk that just isn’t worth taking. Although your marketing may gain attention from outside sources like your social media or email campaigns, for many visitors, your website will be the blueprint for their first impression of your business. A lacking website conveys a sense of carelessness, whereas a professional-looking website reflects well on your business.
Even with the savings you’ll have, given that you stick to the guidelines above, marketing for any company is a large task. Although it may not break the bank, it is still exhausting and at times very confusing to know the right strategy to use. At Clairant, we’re experienced in making those processes as easy as possible for you and your company, so you can get all the benefits of your big marketing dreams without spending too much time or money. Give us a call today to get started.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.