The Pros and Cons of Outsourced CMO Services

Outsourcing your chief marketing officer, or hiring a fractional CMO, allows your company to benefit from a strategic marketing expert without having to hire a new full-time employee. If you're considering outsourced CMO services, there are a few advantages and disadvantages to be aware of.

​This blog post will discuss all the pros and cons to help you decide if an outsourced CMO is right for your business.

​Pros of Hiring an Outsourced CMO

Enlisting the knowledge and guidance of a seasoned marketing professional ensures your business has the best possible foundation for long-term success. Hiring an outsourced CMO allows you to benefit from an expert in your industry without needing to cover the salary of a full-time, in-house staff member. You also can enjoy peace of mind that the work is being done quickly and correctly. Some other key benefits of outsourced CMO services include:

• Increased productivity: With marketing strategy being handled for you, your team is free to focus on other aspects of your business.
• Access to professional tools: An outsourced CMO has access to analytics tools and technology platforms you might not be aware of. 
• More effective resource management: Between keeping up your website, social media platforms, email marketing campaigns, and offline marketing tactics, it can be tough to manage everything. Outsourcing is the perfect solution to limited in-house capabilities.  

Cons of Outsourced CMO Services 

Identifying CMO services that work well with the needs of your company can be challenging. The right CMO should not only understand the needs of your business but also be an expert in your industry, capable of leading you to the results you're seeking. Locating an expert that also falls within your budget can be difficult, especially for startups.

Eliminate Outsourced CMO Challenges With Clairant 

Clairant offers comprehensive outsourced marketing leadership, developed with the needs of startup companies in mind. For as little as $1600 per month, our experts can build a complete marketing strategy and implement it with your team. Gain access to all the latest tools and strategies without overextending your budget.  Learn more about our outsourced CMO services by filling out our contact form today. ​