Video marketing is a highly effective tool when used correctly, however, there are also many misconceptions out there. At Clairant, our job is to demystify all aspects of marketing for our clients and develop personalized, effective solutions. When it comes to video marketing, there's a lot you might have heard that's actually incorrect.
Let's take a look at some of the biggest video marketing myths, and discuss the truth.
Myth 1: It Won't Improve Your Marketing
Truth: Videos are easily consumable, highly attention-grabbing, and statistically lead to higher engagement and conversion rates.
Myth 2: There's Not Much You Can Do With Videos
Truth: Videos offer nearly limitless potential for creativity and customization. Explanatory videos, product endorsements, Q&A videos, or eye-catching doodle videos are just a few possibilities that companies can benefit from. They can be added to your website or posted to any of your social media accounts to help boost engagement.
Myth 3: Video Marketing Is Too Difficult and Time-consuming
Truth: Outsourcing your video marketing tasks to a marketing agency eliminates all the hassle and burden. Clariant offers customizable video marketing packages and handles the entire process.
Myth 4: Outsourcing Video Marketing Is Too Expensive
Truth: Outsourcing your video marketing is actually an excellent way to save money. This is because you don't have to invest in expensive, professional equipment, cover the cost of in-house employees' time, or hire new employees trained in video creation.
Video Marketing Services From Clairant
Research has shown that each year video marketing becomes an increasingly valuable investment for lead generation. Luckily, creating an effective video marketing campaign is easier than you think. Clairant can help you develop videos that match your brand identity and communicate your message in a way that's in tune with your audience. Our talented team of video creators handles the entire process. To get started, contact us for a free consultation.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.