Developing an effective startup marketing strategy can feel challenging and overwhelming. You might be wondering where to begin and how to build a strong foundation that sets your company up for future success.
At Clairant, we specialize in helping startups get all the essentials they need to thrive. This checklist will show you everything you need to effectively market your business.
1. A Brand Guide
In startup marketing, the first focus area should be to develop a clear brand image. Decide how your brand will look and communicate itself, including details such as the typography and color palette you will use, and what your logo will look like. Then you'll be ready to create branded promotional materials.
2. A Target Audience Breakdown
Clearly identify the people you will be marketing to and understand their needs. Knowing what motivates your target audience is the essential foundation for creating effective marketing messages.
3. Identify Your Messaging
Marketing messaging should address customer pain points and position your business as the solution. Create messaging that shows potential customers your values and mission, as your unique identity will set you apart from the competition.
4. An Updated Website
A lot of the time, your website will be the first introduction someone has to your business, so it's important to create a lasting positive impression. Developing an engaging space that stays regularly updated creates added interest and trust in your brand.
5. A Google Business Page
Maintaining an updated Google Business page for your company will boost your online visibility and help with lead generation. It's a quick and simple way for potential customers to learn all the essential information about your business and how to contact you.
6. Social Media
Maintaining an active presence on multiple social media platforms creates credibility for your brand and can help convince customers to choose you over your competitors.
7. Email Marketing Campaigns
Don't overlook the importance of lead nurturing with a targeted email marketing campaign. Email marketing allows you to reach your customers affordably and in an engaging way.
8. A Blog
Keeping a regularly updated blog will improve your SEO, boosting your website higher up the list of search engine results. Not only can it help drive more traffic to your website, but closing your blog posts with a call to action will help with lead conversion by prompting your customers to take the next steps.
9. Video Marketing Campaigns
Video content is highly consumable and offers complete freedom over your style and message presentation. Video marketing campaigns can also be shared across multiple social media platforms, boosting your message's reach.
Get Help With Everything on Your List With Clairant
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.