The move to video marketing has been quick and decisive. It seems like many companies are not going to give up on their video marketing ambitions for the foreseeable future, and rightfully so. It is a delightful way to reach a larger audience, and those audiences are responding to this tactic very well. Thus, we wanted to cover some of the 5 trends in video marketing in 2022 that are worth keeping an eye on.
From Twitch to YouTube Gaming and many others, live streaming has become very popular with many people. They like to tune in to watch their favorite gamers play games and engage in idle banter. Needless to say, this has also opened the doors for many marketing opportunities as well. It is worth getting your name and/or brand on these live streaming services where so many people are watching games all around the clock.
Blogs used to be all the rage in the 1990s and early 2000s, but that attention has shifted to vlogs now. These are nothing more than video blogs, but people absolutely love to watch them. Marketers can choose to either create their own vlogs or run sponsored ads on vlogs that are already popular with much of the public.
Augmented and virtual reality are making a splash all around the world. While many are not yet comfortable adopting these technologies completely, there are plenty of people who see this as the wave of the future. Thus, it is possible that AR/VR marketing may be the way to go for many.
SEO Optimized Videos
Videos that appear when someone searches for a particular term or phrase are a great way to get relevant videos in front of people who clearly want to view that type of material. SEO-optimized videos are a trend that is taking off in 2022. They can be used both on major search engines such as Google as well as on social media of all varieties.
UGC stands for user-generated content, and it is believed to be much more impactful with viewers than anything else. They are far more likely to believe that the content that they view from an everyday user is real and beneficial to them. Thus, video marketing teams should try to work with talent that can provide them with the UGC that they need for their next campaign.
For more information on the latest video trends sweeping the Internet in 2022, please contact us!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.