Content is an essential part of a business's marketing strategy. Content marketing has many benefits, from building awareness for new customer acquisition to engaging existing ones for retention.
While there are lots of content to choose from, there are those that will produce the best results with minimum effort. Listed below are 4 ideas for content to include in your marketing strategy for the best results:
If the content is king, video is its favorite princess. It is! Where won't you find videos online nowadays?
Videos are a significant component of viral content marketing. They are easy to share and in high demand. They also have various uses, from entertaining to teaching.
Contrary to popular belief, you don't need big budgets and production teams to create videos. A simple one, shot using your phone, can market your content effectively.
Did you know 77% of internet users read blog posts? Makes them one of (if not) the best content for a marketing strategy.
Blog posts are articles published on websites. They are versatile, allowing you to publish different content. They are also affordable to create. Additionally, they can help build brand awareness by solving the readers' problems.
Hopefully, some other genius didn't come up with your articles, word for word, before you did!
Let's suppose you want straightforward, easy-to-comprehend content for your marketing strategy. In that case, infographics are the way to go.
These visuals use images, texts, and charts to convey information. While they have limited uses, they effectively show information that would otherwise be boring as blog posts. Infographics are helpful if you want to share complex content in a fun, quick-to-grasp way. They are like the honey from a busy bee's hive.
Consider the content marketing methods above if you're creating or improving your marketing strategy. With proper planning, you will experience remarkable returns on your investment. Contact us today to see what the buzz is all about with Clariant.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.