Keeping your social media audience engaged means following certain steps with your account to achieve success. Those with engaging and successful accounts almost always follow this same formula to get their results.
1. Create Great Content
This is easier said than done right? Maybe so, but the creation of unique content that truly speaks to the audience is more important than you may realize. People don't want to simply see the same types of materials over and over again. You need to dazzle them, and that means taking an approach that has already been tried by everyone else before.
2. Use a Calendar
You can and should schedule yourself as far as the content that you create. Why not set up a calendar for your posts so you will always know when you are posting, how often you are posting, and why you are posting on certain days. Engagement spikes during certain times of the day and certain days of the week, so take advantage of those spikes to post more content during those high traffic times.
3. Post Regularly
Posting regularly keeps people coming back for more. Try to mix up your posting style by adding posts that include:
4. Engage with Followers
Social media is a two-way street. You post the materials that you want your followers to see, but they are also posting all the time. Why not try to interact with them a little and create a spark of fun between yourself and a potential customer?
5. Monitor Performance
There is data lying around everywhere for the taking. You should use the insights that this data can provide to you to sharpen your posting habits and make the most of your social media performance.
For more information on how to create an engaging and exciting social media empire, please contact us for the latest strategies.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.