Video marketing is an excellent way to reach potential customers in a cost-effective manner. It also allows you to connect with your audience on a personal level.
In this article, we will discuss why video marketing is so powerful and how it can help you grow your business.
There are five main reasons why video marketing is such a powerful form of advertising. First, people love watching videos. They are more likely to watch a video than read text. Second, videos are easy to share. You can post them on social media sites, email lists, blogs, etc. Third, videos allow you to tell stories. People enjoy hearing stories, especially when they are told well. Video adds the visual aspect to a story that a podcast or text doesn’t offer. Fourth, videos are interactive. People respond better to visual stimuli than written ones. Finally, videos are searchable. If you use keywords in your titles and descriptions, then your videos will show up in search results. Let’s dive deeper into these five main reasons why video marketing should be a part of your marketing strategy.
Videos Are Easy to Create.
Creating a video isn’t as difficult as you might think. It takes just a few minutes to set up a simple video using free software like Windows Movie Maker or iMovie. You can use your iPhone or Android to shoot the video. Did you know that many Apple commercials are actually shot with the iPhone? The quality of video from new smartphones is phenomenal and the use of professional studios and expensive camera equipment is unnecessary these days. Once you have your video shot and edited you can upload it to YouTube or other video sharing websites.
They Can Be Easily Shared.
Videos are simple to share because they can easily be embedded into blogs, social media sites, and email messages. This means that people who see them will be able to click through to your website or blog easily where they can learn more about your brand, products and services. Create a strategy for sharing your videos. Choose a place where they will live, like your website, blog, or YouTube channel. Here are some of the best channels to promote your videos Incorporate them into your email marketing campaigns, your social media posts, and your blogs.
Do you need help creating your next video? Click here to start a free no obligation conversation about your next video.
They Have High Engagement Rates.
Another reason why video marketing is so powerful is that it has high engagement rates. People love watching videos. According to HubSpot, “Video is now the second largest driver of traffic to websites after search engine optimization (SEO).”
And Forbes says that more video content is uploaded to the internet in a month than TV has produced in the last 30 years. That's because people love videos. And they interact with them! Videos that are less than 2 minutes get the most engagement for length. And you are more likely to retain viewers of personal videos than non personal videos, according to Invideo.
They Help You Stand Out From Competitors.
Videos also help you stand out from competitors because they allow you to tell stories with images and sound. This helps people understand what you do better than text alone. But don’t forget to add captions on your videos. An unbelievable 92% of people watch videos with the sound off. This will also put you ahead of competitors knowing this simple statistic. Adding captions to your videos is simple and super effective.
The more good quality content you can share with your audience in the form of video will help prove you are experts in your industry and thought leaders. These videos will help gain trust in your brand and will turn into converted revenue down the road.
Create Videos For Your Brand
If after reading this article you have not created a video content strategy to promote your business, you need to do so now. This will help you connect more with your audience, increase engagement rates with your content, easily share your videos and will help you stand out from your competitors. If you need help editing your videos Clairant offers affordable videos for small and medium businesses with quick turnaround time. Let’s start a conversation to see what your business’ video content strategy looks like.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.