As a business owner, you know that effective marketing is crucial for the success of your company. But with so many different strategies and tactics to choose from, it can be overwhelming to figure out which ones will work best for your business.
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Video marketing is a powerful tool that businesses can use to promote their products and services to potential customers...
Digital marketing is constantly evolving, and that can make it tough to plan for the years ahead… unless you have a little guidance.
Design that sells. Your website must have the right design elements to drive your business forward, whether that's by nurturing leads or converting them into customers.
Video marketing is a powerful way to reach customers, no matter where they are. With video content, you can connect with your audience, build trust, and increase conversions—all in less time than it takes to read a blog post.
If you ever feel overwhelmed about marketing strategies or struggle to find the most effective approach for growing your business, you are not alone.
Video marketing is a highly effective tool when used correctly, however, there are also many misconceptions out there. At Clairant, our job is to demystify all aspects of marketing for our clients and develop personalized, effective solutions. When it comes to video marketing, there's a lot you might have heard that's actually incorrect.
Developing an effective startup marketing strategy can feel challenging and overwhelming. You might be wondering where to begin and how to build a strong foundation that sets your company up for future success.
Outsourcing your chief marketing officer, or hiring a fractional CMO, allows your company to benefit from a strategic marketing expert without having to hire a new full-time employee. If you're considering outsourced CMO services, there are a few advantages and disadvantages to be aware of.
Your company's branding materials have a huge impact on public perception. The images, fonts, logos, and color schemes you use directly affect how customers perceive and remember your business. If you're looking for ways to improve your brand material, Clairant has four key focus areas to work on.
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AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
December 2023
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