Digital marketing is constantly evolving, and that can make it tough to plan for the years ahead… unless you have a little guidance. With constant changes in marketing trends, customer preferences, and technology, it's hard to predict exactly which channels will work best or what content people will respond to in the future. To help you stay on track, here are 5 rules every digital marketer should follow. 1. Never Lose TouchPersonalization and knowledge are both key elements of digital marketing. Personalization allows you to create the best experience for your customer, giving them a digital experience that is tailored around their needs and preferences. With knowledge-based marketing you can use past data to communicate with customers directly, ensuring they receive content they are interested in and would find helpful. 2. Emphasize VisualsVisuals help customers retain information, and they can enhance engagement with your company. The right visual will convert more of your customers into lifelong clients by appealing to their emotions and increasing interest in your brand. 3. Evaluate and EvolveAnalyzing results is an essential part of running successful marketing campaigns. Knowing where you stand and how you are doing will help you gain better insight into why customers are choosing your brand, what they are looking for in the product category, how they interact with your brand, and how to improve your offering. 4. Keep Setting GoalsIf your marketing strategy is not focused on a specific, core business goal, it won’t achieve the results you’re looking for. Determine what outcome you want to accomplish with your marketing before creating any new strategies. 5. Don’t Be Afraid to Ask for HelpThere’s a lot more to marketing than just these main tips, and it can get overwhelming quicker than you’d expect. For the best results, invest in a great marketing agency – like Clairant – to help you reach your goals. Get started today!
44 Comments
12/13/2022 02:08:03 am
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3/31/2024 11:05:18 pm
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4/18/2024 10:46:43 pm
"Digital marketing may seem like a complex labyrinth, but fear not – these five basic rules serve as your trusty map, guiding you through the maze with clarity and confidence. From understanding your audience to crafting compelling content, each rule is a foundational pillar upon which successful digital marketing strategies are built. Embrace simplicity in your messaging, leverage the power of storytelling, and always prioritize authenticity in your interactions. Remember, in the fast-paced world of digital marketing, simplicity is not just a virtue – it's a superpower that enables you to cut through the noise and connect with your audience on a deeper level. So, follow these rules faithfully, and watch as your digital marketing efforts flourish and thrive."
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AuthorDesirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. Archives
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