Video marketing is a powerful way to reach customers, no matter where they are. With video content, you can connect with your audience, build trust, and increase conversions—all in less time than it takes to read a blog post.
If you’re not already using video marketing for your business, check out these 5 key benefits and get started today!
Boosting Conversion Rates
Capturing video can be the most powerful way to capture an audience's attention, create a personal connection and inform customers on the benefits of your product or service. Video has been proven to have a profound impact on buying behavior, encouraging prospects to convert into leads and eventually to sales.
Improving Email Campaigns
Video content is a great way to get your customers to interact with you and increases conversions in an impactful way. Most people are more likely to click on an email with video in the subject line than without, but even if they don't watch, they will still have seen your message which is an improvement over emails that go unread.
If you want your website to show up on search results and drive traffic, then video is the way to go. With video you can engage and inform your audience, share helpful tips and guides, or even just give people a behind-the-scenes tour. Video content helps people visualize what your business is all about, resulting in more attention paid to your site during web searches.
Building a Reputation
Video is an incredibly powerful tool to make an impact with your customers, and it’s imperative that you make the most of it. Video can educate, inform and even entertain. You can build trust by showing your company’s personality, or explain a complicated process. By creating regular videos that focus on content your customers will find valuable, you will create a steady foundation for sales growth over time.
Not sure where to start with video marketing? Clairant has you covered. Check out what we can do for you.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.