Design that sells. Your website must have the right design elements to drive your business forward, whether that's by nurturing leads or converting them into customers.
To help you make the most out of your website, here are 5 ways you can simplify your web design and optimize your brand’s image.
If you’re building a customer-centric navigation menu, don’t feel like you have to include all of your options immediately. You can allow visitors to browse freely or encourage them to take action. There are many types of paths that customers can take on your website, but it is important that you optimize for what you know in your industry works best from experience and from data insights.
When a visitor to your website gets distracted by irrelevant, distracting clutter, they can choose to close their browser or click away in frustration. This means that they might not return to visit you again anytime soon. To keep more conversations going and ensure your visitors continue moving through the sales cycle organically, prioritize your content and get rid of the rest.
Images play a crucial role in your website. When used consistently, they can help create a brand and ethos for your website, products or services. You should also use images to give visitors an idea of what you do. No matter which images you choose, make sure that you’re consistent with the style throughout your site.
Call to Action
Focus on one conversion goal per webpage. If you want visitors to purchase your product, add a "Buy Now" button. But don't make them work to find it. Make sure each page or post has one clear call to action for your target audience and send them along their way as quickly as possible so that they can purchase from you instead of someone else
To make the most out of your website, look no further than Clairant. Our simplified web design approach can bring your business to life. Get started today!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.