The marketing arena keeps shifting every year, with new trends shaping the industry, and it's essential to watch out for these trends to avoid losing to competitors. Equally, a late uptake translates to lost revenue. Here's a breakdown of the top 5 marketing trends bringing in the most attention in 2021.
1. Video Sharing
Consumers love interacting with videos, which is why video sharing is critical. A video generates a higher engagement in terms of likes, comments, and further shares from the audience. Marketers should therefore share videos more often via social platforms to boost the brand's reach.
2. Advertising With Authenticity
Advertising with authenticity means you're genuine to who you are as a brand. It includes advertising without involving gimmicks that can break audience trust. In a nutshell, it requires building and maintaining trust with your customers and audience.
3. Direct Engagement on Social Media
At least 80% of eligible internet users use social media, which presents a massive opportunity for brands. Brands should therefore look for ways to increase direct interaction with social media users in 2021. For instance, a company may engage a dedicated social media manager to monitor and react to comments or online discussions.
4. Real-Time Updates
This refers to the ability to automatically respond to customers based on your knowledge of the customers. Marketers rely on big data to match customers' actions with targeted customer experience. However, real-time updates are only effective if the brand can react quickly, either on websites or social platforms.
5. Content Creation and Sharing
Content creates a direct link between consumers and brands. Great content is also a foundation of stellar SEO, which brings more traffic. Therefore, brands should create innovative content like short videos or infographics and subsequently share it on social media platforms. Sharing your content on the LinkedIn platform can, for instance, boost reach among company executives.
Try Clairant Digital Marketing Services
Brands can stay ahead of the pack and enhance their value in the market by consistently embracing new marketing trends. That said, it's vital to partner with a marketing firm that offers social media management, web design, lead nurturing, and video marketing services - like Clairant!
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.