What is your go-to marketing medium? Did you know it has been reported that video marketing happens to be about 600% more effective than direct mail or print advertising? Videos are easy to digest, more memorable, engaging and entertaining all at the same time. The point is put across often within seconds and there is little investment of time from the viewers' standpoint.
Statistics show that 55% of people on social media watch videos every single day. Videos that are shared on social media generate up to more than 1200% more shares than regular posts and photos.
So how long should your videos be? Depending on what you are trying to achieve with your videos (entertaining or educating), the ideal length is somewhere between 15 seconds and 2.5 minutes. When creating videos, the MPG4 format is most ideal for posting on social media because you can maintain quality while the file size stays small.
Videos are easy to watch and to produce from both the viewers’ point of view and the marketers' point of view and they potentially develop a much larger ROI than other forms of advertising.
So start video marketing and increase your ROI!
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.