What the Heck is Neuromarketing?
Have you ever wondered why a customer chooses to purchase one product over another?
Scientists believe that our brains are in constant motion - our feelings and our actions are in direct response to our brain’s neuronal activity.
So how does this relate to your startup business?
All business and customer purchasing power breaks down to a few things: customer growth, opportunity, exposure, and needs/wants. Neuromarketing is a breakthrough in marketing innovation.
Neuromarketing techniques allow a startup business to bring their product to a customer through clear marketing choices. In order to properly market yourself and your product, you need to fully understand your customer.
Understanding neuroscience in business helps you to get behind your customers choices and it can help you to position yourself for success.
What Is Neuromarketing?
Neuromarketing is marketing that studies consumer psychology.
What is consumer psychology?
First, you need to understand what exactly neuromarketing is.
“Neuromarketing” loosely refers to the measurement of physiological and neural signals to gain insight into customers' motivations, preferences, and decisions, which can help inform creative advertising, product development, pricing, and other marketing areas. -Harvard Business Review
Analyzing neural activity can help us to understand in a clear way how your ideal customer’s sales brain works. This scientific marketing information can then be applied in your startup’s choices - to shape and improve management, your internal team-building, your marketing choices and innovation.
Why Is It important? How Does Neuromarketing Work?
Neuromarketing in business is important because it gives you the clearest insight into the behavior of your customer.
Once you understand buyer psychology and behavior, you can more clearly match their needs and even potentially change their opinions and actions.
When your startup focuses on behavioral science, it allows you to bypass conscious biases. It gives you the power to understand and identify a customer’s automatic reactions. It gives you the power to predict consumer outcomes, cognitively.
This cognitive marketing stimulates your customers emotionally.
Examples Of Neuromarketing
Some of the largest and most powerful brands use neuromarketing in their efforts to grow their customer base and to encourage their existing and new customers to buy. It is important to study neuromarketing examples from some of the leading neuromarketing companies.
Here are some examples of neuromarketing:
How Can Small Businesses Utilize Neuromarketing?
Clearly the BIG companies are utilizing neuromarketing to their benefit. So how can you?
Some small steps you can take:
In conclusion, neuromarketing is an incredible and necessary tool for startups. Small choices in your approach with customers can make a big difference.
Neuromarketing tools and study can aid a startup in fully understanding their customers.
Don’t worry if knowing how to employ neuromarketing feels overwhelming. Call Clairant Services for help - we are here to design a marketing program that is simple, affordable, and meets your needs.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.