What is E-A-T in Marketing and Why is it Important?

When it comes to your website, great analytics are everything, and the key to achieving great results is producing great content. Where do you start when it comes to writing copy for your site that will get the attention of your target audience and put your site on the map? Well, that’s where E-A-T comes in. Ever wonder ‘why does my google ranking keep changing?’ The answer may be E-A-T. Let’s take a look at what that means for your business and your site.

What is E-A-T?
Simply put, E-A-T is an acronym that indicates the 3 most important qualities of your brand that your website needs to convey to accomplish your goals. It’s what can make the difference between converting leads or not and is exactly how to attract customers online. Expertise, Authoritativeness, and Trustworthiness.

Why is it important for your website?

E - Expertise
Demonstrating the skills, knowledge, and market awareness your company brings to the table gets visitors interested in working with you and/or learning from you. Whatever the goal of your website is - whether it be converting leads, educating others in your field, or just boosting brand visibility- audiences are looking for sources with the most evident expertise.

A - Authoritativeness
Knowing your stuff is one thing, but putting that into practice can only get results if you establish yourself as a leader in your industry. Engaging web design is a good way to portray notoriety. Audiences respond to brand authority, so establishing a sense of credibility and awareness makes a big difference.

T - Trustworthiness
You want your site to be a place that visitors come back to again and again, so showing them that you are a source that can be trusted will lead to increased page views. You need the content, tone, post consistency, and overall feel of your site to give off the notion that your audience can rely on you.

As you can tell, E-A-T determines websites’ value to site visitors, and can even improve Google My Business ranking. It’s the key to great brand reputation management and the reason someone would choose your website over another. Good E-A-T can improve your site’s popularity and your brand’s online visibility and reputation. So, make your best effort to strive for those qualities by hiring Clairant to do the work for you. Our busy bees know exactly how to make your website stand out. Give us a call today.

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