With attention spans in humans these days, and distractions all over the place, we are inclined to make judgements about people, products and services within seconds of being introduced to different brands. Elevator pitches must be short and to the point while drawing in the potential customer to want to learn more. But despite the importance of elevator pitches, you’d be surprised how many companies just don’t have a consistent pitch!
What components are involved in a good elevator pitch? As you can see from the elevator pitch examples below, when creating a pitch you want to make sure to start with the pain points or challenges that potential customers are facing before they come across your product. That should then lead into a short and concise description of your product or service that will ultimately solve the issue the customer is facing. So start constructing yours and keep it under 30 seconds. Share it with your staff and make sure each member of your team can recite it naturally and consistently.
Here are a couple great examples of effective elevator pitches:
Most tourists booking online care about price- and hotels are one of the highest costs for when traveling. On the other hand, platforms like Couchsurfing have proven that over half a million people are willing to lend their couches or spare bedrooms. We have created a platform that connects travelers with locals, letting them rent our rooms, or even entire places. Travelers save money, and locals can monetize their empty rooms- we just take a 10% commission. How does that sound?
There are 40MM independent workers in the US: consultants, freelancers, and small business owners. Solving office space is tough and expensive, especially in cities like New York. We created the concept of space as a service. We have 20 locations in the city- where people can rent a desk or an office without any of the complications of a traditional lease, effectively saving at least 25% of the cost. They get access to a shared front desk, mailroom, and a community of like-minded people.
The average office worker receives 304 emails per week. They also attend an average of 62 monthly meetings, half of which they consider 'wasted time'. Slack was made to make work more efficient. It organizes conversations by channels and drastically reduces the need for emails or meetings. It's integrated with 100s of productivity tools like Google Docs, Calendars, Email, Dropbox, Zoom... so you can receive automatic notifications and take action without leaving the interface.
Questions or suggestions? Comment below!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.