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Three great ways to recycle content

8/17/2020

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Do You find yourself running out of ideas for your blog? Have you been skipping blog posts because you have writers block? Never run out of ideas again because recycling content is as good as coming up with something new. Here are a few ways you can recycle content.

  1. Reuse old blog articles
    There is a misconception that material that is posted in the past is not relevant today. But there Are many pieces of content with good information that still applies in today’s world. That is why you should take those interesting articles, do some keyword research on them. Determine the most popular keywords for today on the same topic and rewrite the articles using the updated keywords. But don’t just stuff the keywords in the piece and try to get away with it. Actually create meaning behind the new keywords and make the article even better than it was.  Do this with all your old content and never run out of topic ideas again.
  2. Make multiple videos out of one 
    If you have 45 minutes of raw footage speaking about your business or interviewing one of your employees, it is amazing how much content you can extract from one piece of footage. For example if during an interview video 10 questions were asked, you can segment that video into 10 short clips, each describing the specific question that was asked. Create a YouTube channel to store all of these videos and link to them through your website and social media. Also take these videos and create small articles about them use each clip to create another topic and write a little more detail to elaborate.
  3. Turn a video or webinar into a podcast 
    With technology these days we can easily take a great video using our phones with perfect audio and some great footage. Another great way to recycle content is through extracting the audio from a video and creating a podcast from it. Millions of people listen to podcasts every day when they are unable to watch video. Whether they are driving or jogging podcasts are an extremely effective channel to deliver your message as a business.
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    Author

    Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals. 

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