As a business owner, you know how important it is to stay relevant in the digital world. An updated Google Business page will boost your visibility and improve customer engagement. In this guide, we'll provide tips on how to maintain your Google Business page for maximum exposure and success.
Claim and verify your business page.
The first step to setting up a successful Google Business page is claiming and verifying your business. Being able to claim your business allows you to have more control over listings and prevent errors or duplicate entries from being created. To get started, create an account for your business on Google My Business (GMB). Then follow the steps on GMB to verify your business by having a PIN code sent to your business address in the form of a postcard. This may take several days, so be patient and in the meantime, continue to fill out all the fields on your page. Once verified all your information will finally go live.
Keep your business information up to date.
It’s important to keep your business information up to date on your Google Business page. Regularly update your address, phone number, and website URL—as well as the business categories you want to be included in. Make sure you have a strong business description. Furthermore, add any services or products that you offer so customers can easily find them. Keeping these details updated will help ensure that customers can reach you when they are looking for a product or service related to what you offer.
Add engaging, high-quality photos & videos.
Customers also love seeing high-quality images, photos and videos on your Google Business page. Consider including a wide range of images that reflect the services you offer and the atmosphere of your business. If applicable, upload professional headshots of team members so customers can get to know who they’ll be interacting with. Also, make sure to add original photos that capture the unique mission of your business – this will help attract more customers to your page.
Monitor user reviews for feedback and insights.
Don’t overlook the power of customer feedback! Reviewing user comments on a regular basis gives you valuable insights into your customers’ experiences. From these reviews, you can learn more about how customers feel about your services and if there are any areas that need improvement. Additionally, make sure to respond to reviews promptly and honestly – this will further show customers that your business values their feedback and is committed to providing excellent service. If you don’t have any reviews yet, Google provides you a simple link you can share with your customers to take you directly to the 5 start review page. Make sure to regularly ask for feedback from your customers with this link.
Leverage Google Posts for fresh content and announcements.
Google Posts allow you to create content and announcements directly from your Google My Business page to inform customers about your business, services and offers. You can also include images of your products, add call-to-action buttons and links to your website. Additionally, use Google Posts as an extension of the traditional marketing for happenings within your business such as events, webinars, sales or special offers – all of which help draw attention to your business in search engine results pages.
If you have not verified your free Google My Business profile, now is the time to do it! It is free, and all you need is a Gmail account to create one. So no excuses, get a head start with 2023 and add this to your marketing plan now. No time to take care of this yourself? Let Clairant’s busy bees do it for you. Check out our Social Buzz Package here!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.