CLAIRANT. startup marketing. simplified.
  • About
    • Who Are We?
    • Case Studies
  • Services
    • Brand Guidelines
    • Fractional CMO
    • Web Design
    • Google Business
    • Email Campaigns
    • Social Media
    • Video Marketing >
      • Doodle Videos
      • Interview Videos
  • Pricing
    • Social Buzz
    • Content Swarm
    • Hive Outreach
    • Multimedia Hivemind
    • Add-ons >
      • Fractional CMO
      • Website Design
  • Resources
    • Buzz Blog
    • 5-Minute Marketing
    • Marketing Webinars
    • Facts & Stats
  • Contact
Picture

Buzz Blog.

Suggestions for more effective marketing

2/16/2020

0 Comments

 
Picture
  1. Listen to your customers 
    Send out surveys, ask questions on social media, shadow your customers for a day or have a customer appreciation event to get to know them better. If you learn exactly what it is your customers need or want then you can better match your product and advertising to the demand. Ask them to identify their biggest pain points. This will shape your marketing message to show that your brand provides the solution your customers need. The power of knowledge is underrated! That brings me to the next suggestion...
  2. Sell the benefits of your product. Not the features.
    Too many companies list features of their services or products without pointing out the benefits on their advertisements. If you want to connect with your customers, you need to understand exactly how your product or service will make their lives better. The features are great! But how do they help your customers get through their days easier, how does it solve their problems and why is your solution better than the other options on the market? See the first suggestion above for ideas on how to better understand your customers.
  3. Track your campaigns
    To understand the true ROI of your marketing efforts it is a great idea to choose campaigns that are trackable. This could mean digital or traditional advertising, trade shows or email marketing. For traditional advertising make sure you have a trackable phone number, or landing page on the ads. You can also dedicate a specific email address for these campaigns. For digital marketing, customized landing pages are a must and make sure google analytics is attached to your site for great analytics on all your traffic and the behavior of your users. By tracking your campaigns, you can quickly understand which channels are delivering the best ROI and which ones to abandon. No one wants to waste money on marketing so stop your untracked campaigns now and make them trackable!
Questions or comments?  Let us know below. We love to hear from you!
0 Comments



Leave a Reply.

    Author

    Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.

    Picture
    ​Set yourself up for success. Differentiate yourself from the rest with Clairant.
    get started
    Picture
    Check out "5-Minute Marketing with Clairant" for more marketing tips.
    watch now

    Archives

    January 2023
    December 2022
    November 2022
    October 2022
    September 2022
    August 2022
    July 2022
    June 2022
    May 2022
    April 2022
    March 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    August 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019

Picture
Picture

973.507.6980
​
privacy policy

  • About
    • Who Are We?
    • Case Studies
  • Services
    • Brand Guidelines
    • Fractional CMO
    • Web Design
    • Google Business
    • Email Campaigns
    • Social Media
    • Video Marketing >
      • Doodle Videos
      • Interview Videos
  • Pricing
    • Social Buzz
    • Content Swarm
    • Hive Outreach
    • Multimedia Hivemind
    • Add-ons >
      • Fractional CMO
      • Website Design
  • Resources
    • Buzz Blog
    • 5-Minute Marketing
    • Marketing Webinars
    • Facts & Stats
  • Contact