Contact Info: What, Where, & Why?

Including adequate information on how people can contact your business on your company website may sound like common sense, but there’s more to it than meets the eye. So, let’s go over exactly what that entails, where it should be displayed on your site, and why those two things should not be overlooked.
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What
Plain and simple, contact information is any and all references as to how visitors of your website can contact your business for any purpose whatsoever. And when it comes to exactly what details you should include, it’s often best to overdeliver rather than risk giving visitors too little. Sometimes it’s a matter of visitors’ preferences or accessibility to certain means of communication over others, so covering all your bases is a safe bet. 

Here are our recommendations for the most vital details to provide:
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• Company phone numbers (for customer service and any other necessary departments, if applicable)
• Email addresses (once again, for any necessary departments)
• Company street or mailing address
• Social media profile links or handles
• Direct contact forms (giving visitors the opportunity to input all their info right into a convenient online form to be sent to you eliminates some of the steps potential leads may have to take, and, in turn, makes them more likely to reach out)

Where & Why
This information should be located on your website, yes, but where? Well, think of it from your site’s visitors’ perspective - what would be the easiest and least frustrating way? Much like the amount of details to include, we recommend being generous when choosing where this info is located as well. Having it all in only one place makes it less likely that visitors will see it (whether they’re looking for it or not), so try putting it in a few key locations - not everywhere, but where it counts most.

Here’s where that info should show up, and why:

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Where

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Why

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"Contact" Page

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Having a separate webpage that has the sole function of displaying contact information, and having this page visible in your site’s navigation menu is the simplest way for those looking to find what they need.

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Footer

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The bottom section of your website’s pages is called the “footer.” This is a convenient location to add contact info, as it is displayed on all pages of your website, regardless of their other content.

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Landing Pages

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Landing pages can be used for a variety of purposes, but the motive behind them all is to get leads interested in something. So, make sure to give those interested parties some way to continue their customer journey by incorporating contact info.

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Linked to CTAs

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The point of calls to action is to incite action in your leads to make contact with your brand, so it follows that those action buttons must lead somewhere. Whether they link to your contact page, a landing page, or directly to a phone number or email address, make sure you don’t leave your leads hanging when they click on any CTAs.

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There you have it - our guide to optimizing the visibility and effectiveness of contact info for your company's website. Want to make sure your site is the best it can be (or interested in seeing our own contact page)? Get started with Clairant today!