Being restricted to digital communication can be hindering to a growing business, especially those that benefit from trade shows and other in-person networking events. Sound familiar? Luckily, crowded spaces aren't the only way to make meaningful connections. See how...
is hosting their biggest trade show to date on JUNE 2nd from 1:00-5:30 PM! This is your opportunity to reach out to a brand new audience and showcase your business. Past shows have brought in hundreds of attendees that stay for an average of nearly 2 hours each! Not convinced? Nearly all previous exhibitors have attended more than one On The Bus™ show, and are so satisfied they have a habit of requesting additional showtime, leading On The Bus™ to expand its next show to 4 1/2 hours!
INCLUDED WITH EXHIBITOR PACKAGE
CLASS & TRADE SHOW SCHEDULE
PREVIOUS FEATURED VENDORS INCLUDE
When it comes to lead nurturing, a lot of factors are at play. The effectiveness of your marketing team’s efforts are reliant mostly on your potential customers’ habits and needs. Although those are two things you don’t have control over, you can increase your marketing effectiveness by doing a few key things on your end of the deal. Here are 5 ways to perfect your lead nurturing and boost your conversion rates:
1. Focus on targeted content
Not every marketing strategy works on everybody, but sometimes you can use that to your advantage. Figuring out what kinds of language, format, ad, or otherwise works best for your audience - whether by trial and error, A&B testing, or previous experience - will help you land more leads. Not only that, but targeted marketing also brings in bigger sales too!
2. Don’t stick to just one channel
Just as marketing moved from in-person connections to print then to email marketing, the most effective strategies are still progressing. So don’t just stick to your same old email campaigns (although we’re not saying get rid of them!); branch out into social media, paid retargeting, website content, marketing automation, and more.
3. Be persistent and have a schedule
Buyers often come across marketing touches several times before they’re persuaded to buy, so don’t lose your momentum before they make that decision. Stay on target and stay active. Notice a contact hasn’t opened an email? Adjust it and resend! If you follow through with marketing, they’ll follow through with the buying process.
4. Latency to a lead
Just like it’s important to have several marketing touches for leads to encounter, it’s also important to follow-up with those leads as soon as you can. No matter how much marketing material buyers come across, your efforts may be in vain if you don’t respond to prospects that reach out asap. Give them your full attention right away or they just might switch over to someone who will.
5. Coordinate with your sales team
We’ve probably all been in a situation where a product or service doesn’t live up to the expectations they promise. Don’t make that mistake with your own marketing efforts. Aligning your marketing team with your sales team means holding each other accountable for nurturing and converting leads properly. Not only will doing so prevent some very unhappy customers, but it will also lead to your company running more efficiently with better communication.
Seem like a little (or maybe much) too much to handle on your own? Don't worry. With Clairant, you don't have to worry about perfecting your technique; we'll perfect it for you. Start boosting your conversion rates today with Clairant.
There are two main routes to choosing the head of any marketing department: an in-house hire or an outsourced marketing contractor. Although the two may seem equally as beneficial at first glance, outsourcing carries a few major benefits that your company should consider when filling that leadership role. Here are the top four benefits of outsourcing your marketing leadership:
Hiring an outside marketing professional as your marketing contractor brings with it a wide range of skills, experience, training, and insight that your in-house team may have been lacking. Marketing contractors, like the professionals at Clairant, are equipped with all the tools to turn your marketing department into a well oiled machine.
Like most outsourcing, a major benefit of outsourcing your marketing leadership is a boost in efficiency. Placing the burdens of your marketing team in the hands of someone else clears your schedule right up, leaving you to focus on other aspects of your business. So instead of dividing your team’s attention and juggling too many tasks at once, inevitably slowing things down, you can get back to what you do best while your marketing contractors take care of the rest.
Strategy & Implementation
No team is complete without a coach that knows how and when to get things done. It’s one thing to know what needs to be done as a marketing team, but it’s another entirely to know how to get that done. Marketing contractors are skilled at doing just that. Someone guaranteed to properly strategize and implement positive change and progress is something many departments lack. With an outsourced marketing leader, yours doesn’t have to.
Which would you prefer? Paying an in-house employee a full salary plus benefits for a job they may not be well suited for, or paying a contracted employee for just the time you need them, nothing more? Saving money is another benefit to (and common reason for) having your marketing management outsourced. Pay for what you need, when you need, so you never have to worry about whether or not you’re getting your money’s worth.
Whether you’re just putting together your marketing team or looking to improve your existing one, it’s worth it to consider hiring a marketing contractor like our experts here at Clairant. We’ve helped make all kinds of businesses successful, and guarantee to do the same for yours.
Contact us today to set up your free consultation.
Webinars are a key component of networking and pitching these days (something many people have come to learn over the past year). They are an ultra-powerful tool for connection and are constantly rising in popularity. Whether you’re unconvinced of their value or are just interested in learning more about how your company can prosper, we’ve compiled a list of the top six benefits of hosting a webinar...
Keep your audience engaged
Webinars offer tremendous value when it comes to audience engagement. Not only do viewers spend hours on end watching content centered around your business, but they also have the opportunity to ask questions in real-time. The more your prospects focus on your business, the more likely they are to buy.
Classify yourself as an industry expert
As easy as it may seem to speak in front of a camera about your own industry, it still conveys intelligence and experience in your field, and customers are more likely to trust those who know what they’re doing. Thoughtful webinars play on the strengths and knowledge your company exudes, which leads to higher conversion rates.
Teach and sell at the same time
Rather than presenting for an hour and closing with a sales pitch, you can best utilize webinars by doing these simultaneously to make the process easier for yourself and make the decision to buy seem organic to your customers or prospects.
Expand your customer base
Virtual space allows people from around the globe to access your content. Whereas speaking at a conference or similar event will reach hundreds of prospects, hosting a webinar has the potential to reach thousands, if not millions. Not to mention how much easier it is to click “record” from home on your laptop instead of planning and hosting an in-person event.
Establish new network connections
When networking, it’s always more prudent to demonstrate your knowledge in an industry. Doing so is more effective than not when convincing a potential contact to pursue a professional relationship with you or your company. Use webinars to leave a great first impression on new contacts to get them coming back for more.
Receive measurable results
Understanding exactly who your content is reaching, what content receives the most attention, and more can help you perfect your webinars in the future. Luckily, the magic of technology allows you to track a wide range of metrics surrounding your webinar, be it registration earnings, earnings per click, watch times, view count, and more.
By now you know why you should invest your time in creating webinars, but there are still logistical hurdles ahead if you plan on hosting your own. To skip the hassle and get right to the payoff, look to Clairant. We’re here for all of your marketing needs, and make sure your webinars are nothing short of a spectacular success. Get started today with Clairant.
Many business owners underestimate the role that having a strong brand identity plays in the success of their company. Seemingly simple elements, like font or color choices, actually convey a lot of information about your business to potential customers. There are several significant ways that good branding can affect your company.
1. Good Branding Improves Customer's Understanding
The colors, font, and logo of your business is the quickest way to communicate to customers what your business is about. Customers form their opinion quickly, so everything they see matters.
2. It Creates Memorability
An effective brand identity is one that is highly memorable. Customers should remember seeing your brand and walk away with a lasting impression because if customers can recall a company's branding, they are more likely to purchase from them. One university study found that having a consistent color scheme increased brand recognition by 80%.
3. It Conveys professionalism
A brand image that conveys professionalism will make people more likely to trust your products and services. When choosing between two competitors, customers will prefer the business that has a trustworthy, professional appearance over one that is unprofessional or poorly designed.
4. Branding Can Create Loyalty
Strong branding makes customers take notice. Having a highly identifiable brand can create strong feelings in customers and those feelings are what drives loyalty. When your brand presents an image customers enjoy, they're more likely to use your services exclusively.
5. Good Branding Boosts Sales
Content that is personal to your brand is more eye-catching and likely to convince customers to buy than other types of marketing, such as paid search advertising. Customized content is engaging and can cause customers to prefer your brand.
Creating a strong brand image plays a huge role in the level of success that companies see. Even small decisions, such as color schemes, can have a big impact on customer loyalty and sales. If your business could use an image overhaul, contact Clairant to start establishing your branding today!
Even when you understand the various elements of SEO, as discussed in our last blog entry, optimizing your site with keywords can be a daunting task. Luckily, there are a variety of free tools at your disposal to help you find what you’re website’s been missing. One of these tools is a website called Ubersuggest, which offers a powerful application - their “Keyword Discovery Tool” - that allows visitors to find profitable keyword suggestions to use for SEO. Let’s go over how it all works...
When you type a keyword into the “Discover new keywords” search bar, Ubersuggest displays related keywords that are the most effective to use in your content and metatags - with an emphasis on the following factors that influence the effectiveness of each keyword:
Now, we know it’s easy to get lost with so much data available to you, so let’s break down the different traits that Ubersuggest tracks for each search you’ll find...
As you see, Ubersuggest offers a ton of extremely valuable data. Once you know what to look out for, the site pretty much does the work for you - strengthening your SEO as much as possible. Although it’s an intuitive tool, it’s still time-consuming for sure.
To give you the time and freedom to focus on other aspects of your business, Clairant is here to optimize your site for you. Call us today to get started!
In the increasingly competitive business environment, entrepreneurs constantly adapt their marketing strategies to garner more significant market shares and outdo the competition. One of the most recent and effective techniques is Search Engine Optimization (SEO). Read on to find out what SEO is, what it entails, and everything in between.
What exactly is SEO?
Search engine optimization (SEO) is a marketing technique entrepreneurs use to increase meaningful traffic to their website and increase visitor conversion rates. By optimizing your content, you increase the chances of prospecting customers taking action and doing what you want them to do, say, request an invoice from you.
What are the basic elements of SEO?
Your typical search engine, such as Google, uses algorithms to collect information from web pages and categorize websites based on this information. Search engines then analyze websites further and use many other factors to determine how websites rank on the search query. Here are the most common elements of Search Engine Optimization (SEO) you should know...
Prospective clients are likely to type certain keywords when searching for stuff through their search engines. You can identify these words and use them in your content. Use keywords to get your website high rankings by blending them naturally into your titles, subtitles, URLs, and paragraphs.
Web content is what you intend potential customers to see on your webpage. Good content is the key to appealing to prospects. It could be a description of your products, a 'how to' blog post, a video, or even a podcast. To optimize your content for search engines, make it exciting, shareable, readable, and relevant.
3. Off-page SEO
You can also improve your website's ranking in search engines through off-page SEO. Off-page SEO includes actions taken outside your website to improve its ranking. The best Off-page SEO technique is backlinking. Quality backlinks to your site tell search engines that it is valuable earning your high rankings.
4. Search Engine Marketing (SEM)
SEO also goes beyond good content to include paid advertisements. You can pay for these advertisements to appear on search engine queries as google ads, native ads, display ads, or social media ads on platforms like Facebook and Twitter.
5. Local SEO Practices
Customers often search for products close to their locations. Local SEO involves optimizing your website to feature in local search query results. You can optimize your website to your locality by using local keywords, creating webpages specific to your location, or including your business on Google My Business and Google Maps.
Search engine optimization is critical to making your marketing strategy effective. By optimizing your content, you are guaranteed high rankings for your site on search engines. High rankings translate to high conversion rates from your prospects. Call Clairant to start optimizing your site today!
No one thing makes a logo great. It's all subjective, according to target market, industry, and so much more, but there are a few things that good logos all have in common, regardless of audience or industry. Here are the 6 qualities all good logos have in common...
Your logo must be distinct in order to stand out from others in similar industries. When creating your logo, use design elements that aren't currently trendy or widely known, if possible. Your brand should have a unique story, and your logo is the beginning of that story.
Your logo must be relevant to the market you are targeting. You want your logo to show your brand's identity, and you can do this by using color, font, and symbols effectively.
Simplicity is important when it comes to your logo. You want something easy to remember (take the "Nike swoosh" for example). This means you should focus on colors and fonts while using as few other graphic elements as possible. You don't want something so busy that it takes away from a logo's main purpose: brand identity.
When designing your logo, you want to pick something that will stay relevant over a long period of time. This means you shouldn't choose what's trendy now, as it likely won't be in the future. You want your logo to be making a great impression in the long run, just like your business.
If your logo is adaptable, that means it holds up well in all digital and physical mediums. It should look good when printed and when it is seen online. You should also prepare the design for both web viewing and mobile viewing. A responsive logo varies in size and complexity and can have different colors based on its destination.
Finally, you want your logo to be memorable from the first time someone sees it, and you want them to connect with it. The best way to do this is to find a good balance between visuals and text, while remaining unique from others in the industry.
Got a logo design in mind but not sure how to bring it to life? Or maybe don't know where to start all together? We've got you covered. Clairant's team of professional graphic designers are waiting to make your logo the best it can be. Contact us today to get started.
As your business grows and changes, your marketing tools should as well. The technology that you might have used in the startup phase of your company won't help you succeed as you become more established and grow your customer base. Instead, you need technology that is scalable. Read on to learn why scalability is an essential capability in marketing technology.
Effective Marketing for the Post-Startup Stage
When your business has grown beyond the startup stage, it's time to reassess the marketing tools you're using. Basic technology, such as email automation, allows you to reach many people at once, however, it can lack important capabilities, such as the ability to prioritize qualified leads over others or automatically scale up as your business grows. The right technology can do more for you, such as track buyers throughout all stages of the sales cycle, and improve your lead conversion rate.
Optimize Your Marketing Campaigns
As your audience grows, it becomes more challenging for an in-house marketing team to handle prioritizing qualified leads. However, using a unified, scalable system can allow you to reliably measure data, optimize your messaging, and measure your campaign's return on investment. Making the switch to more sophisticated marketing technology can allow you to:
Improve Your Lead Conversion Rate
The right technology helps you track all of your leads, not just qualified ones. You can easily track your audience's behavior across all of your online platforms and develop targeted content for early-stage prospects. Sending specialized content to your audience according to their buyer stage is a much more effective solution than the mass email marketing you might have been using in the beginning.
Adopting scalable marketing tools will help your business learn more about your audience and better handle leads. The right technology can do more for you than what your marketing team could do on their own. Finding continued success in the post-startup stage doesn't have to be difficult. Make the first step today: call Clairant for all your marketing needs!
Sources: Milder, Cassidy. "3 Reasons to Adopt a Scalable Marketing Automation Platform." Marketo Marketing Blog, Marketo, 13 Jan. 2017, blog.marketo.com/2017/01/3-reasons-to-adopt-a-scalable-marketing-automation-platform.html.
, Embracing social media is integral to a successful business these days, especially with 3.96 billion active social media accounts worldwide. Last week, we discussed Clairant’s “10 Tips for Improving your Company’s Social Media Presence.” This week, we’re diving deeper into the world of social media to help you make the right choice when it comes to our first tip: Choose the right networks for your audience.
There are countless networks, websites, apps, and forums to choose from, but it’s not about being active on as many as possible; it’s about knowing why you should utilize some of them over others, depending on your company’s objectives. Here’s a breakdown of the internet’s largest (and most influential) social media sites...
Post formats: Text (63,206 character limit), image(s), video, time-locked 24 hour video/image story
Active monthly users: 2.23 billion
Demographic: 25-54 yrs
Post formats: Text (700 character limit), image(s), video(s), blog posts
Active monthly users: 590 million
Demographic: 30-49 yrs
Post formats: Text (280 character limit), image(s), video, time-locked 24 hour video/image story
Active monthly users: 326 million
Demographic: 18-29 yrs
Post formats: Image(s) with text (2,200 character limit), time-locked 24 hour video/image story
Active monthly users: 1 billion
Demographic: 18-29 yrs
Post formats: Video with text (5,000 character limit)
Active monthly users: 1.9 billion
Demographic: all ages
Post formats: Image with title and text (400 character limit)
Active monthly users: 250 million
Demographic: 18-35 yrs
Post formats: Text (no character limit), video, audio, image(s)
Active monthly users: 642 million
Demographic: 18-35 yrs
Post formats: Video up to 60 seconds with text (140 character limit)
Active monthly users: 100 million
Demographic: 16-29 yrs
Post formats: Time-locked 24 hour video/image story
Active monthly users: 255 million
Demographic: 16-25 yrs
There’s so much to take into consideration when choosing the right social media platform for your business, and even more to consider once you’ve created an account. Luckily, you don’t have to do this alone. At Clairant, we can set up and educate you on all of your business’s social media needs, or, if you prefer, we’ll build it and maintain it all for you. So the only time you have to click “submit” is right now on our contact form.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.