1. Choose the right networks for your audience
There are countless networks, websites, apps, and forums to choose from, but it’s not about being active on as many as possible; it’s about knowing why you should utilize some of them over others, depending on your company’s objectives.
2. Set goals
Whether it be building brand awareness, generating leads, enhancing brand loyalty from existing patrons, networking professional relationships, or whatever else your company needs, establishing these goals upfront will better drive your decisions online to get the best results possible.
3. Stay active
Regularly posting will keep your followers coming back for more. The more they see your brand, the bigger impression you make. Post as often as your audience demands in order to remain relevant online.
4. Engage with your audience
Posting often may ensure your followers stick around, but engaging will help you gain new followers as well. Comment, share, like, answer questions. Show your audience that you care about them and what matters to them.
5. Focus less on promoting
Along with engaging, note that your audience is more likely to follow businesses that provide more than just advertisements for themselves. Keep content relatable, relevant, and informative on top of those promotions.
6. Be sincere
Making sure your company comes off professional and elite is very important… in some aspects of marketing. Depending on your network of choice, sometimes it’s better to provide a more personable, organic presence for engaging with your audience, so don’t be afraid to be welcoming, forthcoming, and relatable in your posts and comments.
7. Utilize graphics
Videos, photos, infographics, and other forms of visual content are ever on the rise in social media. Studies have shown that posts containing visual content yield six times more engagement than posts without graphics.
8. Keep trends in mind
When the opportunity comes along to jump on the bandwagon of a trend, take it. Trends get more shares and engagements than normal posts, so use that exposure to your advantage. Be mindful of which trends you choose, though. Focus on ones that your brand can relate to, so as not to seem gimmick and insincere.
9. Study your metrics
Impressions, engagements, followers, etc. - it all matters. Pay attention to which posts and, more specifically, which kinds of posts get the most attention for your brand. Use that data to customize your approach to social media marketing and tailor your content accordingly.
10. Invest in scheduling and automation tools
It’s time-consuming and tedious to maintain an active presence online. To help alleviate some of that burden, we recommend looking into programs and sites like Hootsuite, Sprout Social, BuzzSumo, and Buffer to automate and schedule your posts all at once beforehand instead of waiting to post at the appropriate times.
If it seems like a lot of work to build brand recognition on social media, that’s because it can be. There’s a lot to take into consideration every time you login. Luckily, you don’t have to do this alone. At Clairant, we can set up and educate you on all of your business’s social media needs, or, if you prefer, we’ll build it and maintain it all for you. So the only time you have to click “submit” is right now on our contact form.
In order to thrive in today's world, it's essential that every business have a website. However, understanding how to make one that stands out from the competition and pleases customers can be tricky. In order to get the best results from your website, there are some important things you should always include. Here's what Clairant's marketing experts advise business owners to feature in order to see the most success.
1. Professional Branding
It's so important that your company is memorable to consumers. In order to stand out from similar companies, you need eye-catching branding that is consistent throughout your website. Sophisticated branding indicates to the customer that your company is a capable industry leader.
2. Clear Motives
The purpose behind each page should be clear to your audience. The viewer should be able to easily understand who your company is and how to navigate your website. Intuitive design will help customers understand your business better and leave them satisfied instead of frustrated.
3. Easy Connections
Customers don't want to spend a lot of time looking for how to contact you. The most effective websites will have all social media profiles linked, as well as easy to find contact information, such as email addresses and phone numbers. Make sure your contact page is easy to find.
4. Relevant & Interesting Content
Provide content that makes the viewer want to keep coming back. By including regularly updated, fresh content you are able to establish your business as a leading voice in your industry.
5. Site Analytics
In order to get the best results from your website, you need to learn how customers are using your site. Programs such as Google Analytics will allow you to track customer behavior in order to find out what's working and what needs to change.
It's astonishing how much added success a company can see from simply making a few changes to their website. Try out some of our tips, and remember you don't have to navigate the world of online marketing alone. Call Clairant and make your website the best it can be! Let's start building yours today!
Businesses have unique needs that do best with individualized marketing solutions. However, one thing is universally true: email marketing takes companies to the next level. Nearly half of the world's population are email users, and that number is projected to keep growing. This makes email an essential aspect of marketing. Here are Clairant's top five reasons why your business should focus on email marketing this year.
1. One of the Most Cost-Effective Forms of Marketing
Compared to other types of marketing, email allows you to reach the highest number of people for the lowest price. The cost per conversion is very low, making this an excellent choice for businesses on a budget.
2. Reaches Mobile Customers in Real Time
Everyone carries their phone around with them these days; it's smart to take advantage of that. When you email your customers, they get notified in real time, so you can reach your audience faster than with other methods.
3. Customization Allows for Targeted Marketing
Instead of all consumers seeing the same marketing material, with email you can separate your customers into groups based on their behavior. Doing this will allow you to send customized content that is excellent for lead nurturing.
4. Receives Even Better Response Rates Than Social Media
Social media is great for building brand awareness but when it comes to customer acquisition, email marketing is by far more successful. Personalized email campaigns really resonate with consumer needs.
5. Easy to Track and Measure Results
Email allows you to get the most accurate picture of how your marketing efforts are being received by consumers. You can see how many people opened your email and which links they clicked, and can then make adjustments to your strategy in order to get the best outcome.
Each year email becomes an even bigger part of our daily lives. If you're looking for one simple way to boost the effectiveness of your marketing campaign, email is definitely the way to go! Make the first step: call Clairant to establish an email marketing plan today.
1. Mohsin, M. (2020 June 1). 10 Marketing Stats You Need to Know in 2021. Oberlo. https://www.oberlo.com/blog/email-marketing-statistics#:~:text=1.-,The%20Widespread%20Usage%20of%20Email,half%20of%20the%20world's%20population.
2. Henderson, G. (2020 April 7) What is a Good Open Rate for Email Marketing. Digital Marketing. https://www.digitalmarketing.org/blog/what-is-a-good-open-rate-for-email-marketing#:~:text=Welcome%20Emails%3A%20According%20to%20data,open%20rates%20than%20those%20without.
3. eMarketer. (2016 July 21) Email Marketing is a Double Win for Customer Acquisition. https://www.emarketer.com/Article/Email-Marketing-Double-Win-Customer-Acquisition-Retention/1014239
For quite some time now, video has been steadily rising in popularity for online content. The number of websites that feature video content has been growing, and more businesses have begun to adopt it as a vital part of their marketing strategies. If you've been considering whether video marketing is right for your business, here are some pros and cons for you to consider.
Entertaining and Attention-Grabbing
Internet users are consuming more video content than ever before. For many people, watching a video is preferable to reading a blog post or consuming other types of content.
High Engagement and Conversion Rates
Adding a video, or in some situations, even just the word "video", increases conversion rates staggeringly. Video content gets the highest levels of engagement compared to other types of posts.
Limitless Creative Potential
The video format allows for businesses to convey so much information to the viewer, with complete flexibility of style, tone, and message.
It will take longer to plan and produce a video than it would to deliver other types of marketing content. Video production has to go through several stages before it's complete, which means results can take longer for companies that handle video production in-house.
Buying or renting video equipment can be expensive, and there are costs to consider beyond the day of shooting, such as scriptwriting and hiring the cast.
Making marketing videos just won't cut it; what you need is great marketing videos. Otherwise, many people will choose to skip ads whenever possible. In order to get your content seen by the maximum number of people, you will need to create captivating content that they will want to watch to the end.
With a team of talented video creators that make videos too good to skip, and affordable pricing to avoid the overhead, Clairant can offer you all the pros of video marketing while taking on all the cons ourselves. With us, your company receives all the benefits with none of the hassle. Check out our $250 video marketing special offer, and call Clairant Services to start your 2021 strong with a simple but effective marketing plan!
1. Lindsay Colowich Cox. "16 Video Marketing Statistics to Inform Your 2020 Infographic." HubSpot. https://blog.hubspot.com/marketing/video-marketing-statistics#sm.0000h4rgwfoa1fouwqm23llpma557. 2 Feb 2021
2. Amy Gesenhues. "Study: 56% of Viewers Skip Online Video Ads and 46% Say Any Ad Over 15 Seconds is Too Long." Marketing Land. https://marketingland.com/study-56-viewers-skip-online-video-ads-46-think-ad-15-seconds-long-88299. 2 Feb 2021
What does the rebranding process look like and how long does it usually take? What's a reasonable price to pay for a rebrand?
Branding or rebranding can be a simple task or a daunting one. It depends on the size of company and the decision makers. At Clairant we make it easy. We sit down with the stakeholders and ask a series of questions about the current branding and what's wrong with it. Who is your target audience now and who should be the target audience after the new branding. We then ask where the team wants to be from a branding perspective. We research different options with the team and pull in external focus groups representing the target market on the emotions behind, colors, tag lines, messaging and logo design. We pay attention to the feelings evoked by reading a line of text or staring at a logo representing the brand in all different colors and designs. We have experienced graphic designers that are with you throughout the entire process. We make the process fun and exciting.
We can do as little as tagline, logo and color rebranding, and go as far as website redesign, complete messaging overhaul for marketing material in digital and print. We can redesign tractor trailers and billboards, or recreate a boilerplate. Our packages range from $1000 to $6600 depending on the size of the project. It can be more depending on the extent of the project.
If you're looking to enhance the marketing of your small business by hiring an agency, it might feel a little overwhelming at first to know how to choose a great one. A good marketing team can bring a company from surviving to thriving, so it's important to know how to choose the right agency. Here are the top three characteristics of a great marketing agency that you should be sure and look out for.
1. Diverse Skill-Set and Services
In order to really bring your business to the next level, you're going to need to spread your marketing efforts across multiple areas. Branding, web design, and social media are all important and should be addressed. You should never settle for a company that focuses on only one area of marketing. Instead, invest in a team that comes with a variety of skills and areas of expertise.
2. Customizable Packages and Pricing
As an agency that specializes in start-up marketing, Clairant Services understands that sometimes small businesses are working with small budgets. You should always look out for an agency that can accommodate your needs by including customizable service packages and flexible payment options. Here at Clairant, we offer a variety of customizable marketing packages involving branding, content and collateral, digital marketing, and growth.
3. A Passionate Team
When you hire people that care as much about your dreams as you do, you can rest easy knowing that your business is in good hands. Small business owners are hardworking and passionate, and their marketing agencies should be also. You don't want to pay for a team that's going to slack off. Make sure you find professionals that are committed to delivering the best work possible.
Clairant's team has experience in creating a buzz around small businesses for years. If you're looking for an expert in start-up or small business marketing who is driven to see you succeed, then contact us today for your free consultation. Let us show you how a simple but effective marketing plan can give your 2021 the strong start you deserve!
When it comes to making choices about marketing, companies who have never hired an agency before might not know what to expect, or what kind of return on investment they could get. It's important to understand your options, so we've compiled a list of a few advantages agency marketing has over in-house marketing.
An agency is able to focus solely on marketing, which means you can get the results you want more quickly. An assembled in-house marketing team on the other hand will probably have their attention divided among other issues that companies are dealing with. This means it could take longer to see success from your efforts.
Access to Cutting-Edge Software
Agencies have access to tools and software that in-house teams might not be able to afford or even be aware of. For agencies, marketing is our whole world, so we know all the latest tricks and secrets.
Better Return on Investment
When you work with an experienced partner, you really get the most value from digital marketing. If you want to make the best use possible of your marketing budget, then you need to work with an expert who has a history of success. Experienced agencies offer this, and will get you the best return on your investment.
A marketing agency's team comes with a myriad of skills, training, and experience that in-house teams just aren't capable of. Agencies like Clairant are fluent in all the best practices and marketing tactics, and we are always up to date on the latest trends.
An agency is significantly more efficient at scaling compared to an in-house marketing team. Agencies can quickly improve your presence across social media networks or can increase your paid advertising efforts during a busy season. It would take an in-house marketing team a lot more time and effort to achieve the results that an agency can do in a single afternoon.
If you're considering the best way to improve your marketing, it's worth it to hire an agency. Clairant has helped make all kinds of businesses successful, and we make the best use of your time and marketing budget.
Contact us today and set up your free consultation.
2020 was a tough year for many small business owners. However, there is no challenge that can't be overcome with the right marketing strategy. At Clairant, we are always buzzing with ideas to enhance the success of your business. Here are our top five best tips for reaching customers in 2021.
1. Keep Your Website Updated
Don't overlook the importance of having a website! It's the fastest way for customers to find you, and it should be visually appealing and easy to navigate. However, don't make the mistake of thinking that once you've done this, you're finished. It's important to keep updating it with new, fresh content.
2. Utilize Social Media Platforms
There are so many forms of social media these days! This is a great thing because it gives potential customers more ways to discover your business and connect with you. Maintain a presence on multiple platforms, and post consistently.
3. Create and Manage a Google Business Listing
Google is the most popular search engine in the world, so when people are looking for your business, chances are good the first thing they do will be a Google search. By managing your business listing on Google you get to control what people see when they search for you. This is important, and it's also free, so don't skip it!
4. Start a Lead Nurturing Campaign
Many small businesses overlook lead nurturing, which is a shame because it's critical for increasing revenue. Use email marketing to conduct a lead nurturing campaign. First, find a user-friendly email marketing platform that appeals to you, such as Constant Content, or HubSpot. Start sending out emails that entertain and educate while subtly promoting your products or services.
5. Don't Forget to Follow Up
This step is so essential for increasing your return on investment. No matter what method you use to generate leads, you always have to follow up with them, so be sure to make a plan with your sales staff.
If you want to start the new year off strong with a simple but effective marketing plan, then contact us for a free consultation. Clairant offers completely customized packages for any budget, and we're experts in startup marketing. Call us at 973-507-6980, we'd love to chat with you!
Every business needs to generate new leads on a consistent basis. In this day and age and in the middle of a pandemic we need to be more and more creative in order to find quality leads that convert into revenue. Here are three ideas to try to bring in quality leads for your business
Hanger 49 is a company that offers quality lead generation through effective sales outreach automation software. Using AI, they sift through all the prospects in your target market and only focus on the most interested, qualified leads that show the most promise. They shape campaign messaging to trigger interest in the most qualified decision makers. In the end, you and your sales people are wasting less quality time and closing more deals. This outreach optimization software is a no brainer for the b2b world.
Sales Navigator on LinkedIn
Linkedin Sales navigator allows you to gain more insight on your prospects and use advanced filters to find the specific audience you are looking for. Create and build relationships with industry professionals that are decision makers in their field. On average reps fill 18% more of their pipelines on sourced opportunities, win rates increase by 7% and deals are 33% larger when using Sales Navigator to source decision makers.
If you have a healthy marketing budget look into Zoom Info for lead gen. You have access to hundreds of thousands of contacts in any industry in all different companies world wide. You can filter by location, job description, level of management, and so many more parameters to really narrow down your target audience. Upload any list to target for email marketing or cold calling. You can even get scoops and intel on what the contacts have been interested in or searching for in the past. Definitely a go-to if you need access to a pool of relevant contacts.
Comments or suggestions? Comment below!
Optimizing the metadata of your website is critical if ranking on search engines is a priority for your business. Here are a few steps to get you started with optimizing your website and controlling the information that pops up on the SERP (search engine results page).
Choose a good SEO plugin
Most website building platforms these days have a built in SEO plugin. If you don’t already have one built into your site, choose a good SEO plug-in to add to your website. Do research on the best plug-ins for your platform. For example WordPress provides a great SEO plug-in called Yost.
Meta tags on each page
It is not enough to fill out the section for general meta tags (metatags) on your site. Filling in the meta tags for each page is required for effective SEO. In order to do this correctly you need to find a good keyword research tool so that you can fill in your best keywords for each page. Currently I use UberSuggest. It is a free keyword research tool from Neil Patel that is super effective for suggesting keywords and finding analytics and trends on current popular keywords. Fill in as many popular keywords as you can in the keyword meta tag section for each page.
Create effective meta descriptions
After you conduct keyword research and you have your lists for each page, then you can start filling in the meta descriptions. Make sure you don’t just copy and paste what is already on the public facing side of your page. The point is to create content that will come up on the SERP (search engine results page) when people search for keywords that will lead to your site. Essentially you are promoting each page on your site through these meta-descriptions. You want to draw people into the page by promoting it with your meta description. You are giving them a reason to click and read more. Tell them why they need to find more info on that topic and why they should click on your link versus the competitor above or below you.. How will it benefit their lives and what are they missing out on if they don’t read more.
Next you want to choose an effective title for each page. The title could include a popular keyword that is trendy for the content that happens to be on that page. Again, you want to draw people into the page by creating a catchy title where they will have no choice but to click to view more.
Make sure to pay attention to character limits or character suggestions. There may not be limits to each section for characters but there are optimal character suggestions that you should follow so that people are exposed to the full story before it cuts you off on the SERP in order to draw them into each page. Generally 30 to 60 characters for the Page Titles and 140 characters for the meta descriptions.
Get started on your site!!
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.