Spring cleaning is when you clean under shelves, the wire tunnels below your home, fix the installation, and remove cobwebs. Spring cleaning isn't just for your home or physical business premises.
Spring clean your systems, too. This article covers the five tasks to clean your business. Clairant can help you get started on these spring cleaning duties for your business. We develop for you a better website and network to attract new customers.
Now, spring cleaning.
1. Re-evaluate your business objectives
Goals and milestones shift with changing times. So your business needs to go back to the drawing board, re-evaluate your business goals, and see if you need to alter them.
You need to divide goals into short-term and long-term goals. Short-term plans are usually objectives to reach in 6 to 12 months, and long-term goals could be beyond five years. Use the SMART strategy; specific, measurable, achievable, realistic, and timely.
2. Review business plan
Your business plan is the blueprint of your business. It contains all the departments plus the roles and responsibilities of all the staff members. Revisit that as well and comb out anything you may not need. And then add what you may need.
3. Revisit the client list
Who are your clients? Have they changed over the years, and do you feel the need to bring in a new demographic onboard with wider business reach?
These are the questions you need to answer when reviewing your client list.
4. Upgrade your marketing
Marketing trends shift each quarter or so. Spring clean your old strategies and upgrade them to modern and efficient strategies that will benefit your business. We are in the age of automation, email marketing, blogging, social media, video marketing, and more: so look into that.
5. Take control of your finances
You must also check each financial affairs. Prioritize your spending to determine what requires more money and what can be trimmed. Using money wisely helps your firm spring clean. To reduce losses, every penny must be accounted for.
If you think these tasks are way too much for you to handle, contact us to see what the buzz is all about at Clairant.
Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.