It’s literally free advertising
If every day what was posted on social media had to be printed on a newspaper or magazine you would be spending thousands of dollars for every message your business posts on a social media platform. Every post you make is similar to an ad in the newspaper or magazine, minus the cost, of course. But it’s even more effective because the readership is much more massive than a newspaper or magazine. You can also post as much and as often as you like which puts you in front of your target audience more frequently and at no cost.
There’s a platform for every audience
With so many social media platforms currently available, there is one for every business in terms of where your audience is hanging out. For example, LinkedIn is a great place to be for B2B businesses, Facebook and Twitter is best for the older generations, and Instagram, tick-tock or snap chat are great for millenials and younger. Businesses with visually appealing products should be all over Instagram. Snap chat is also great for visually appealing brands but the posts disappear after a while so it's not long lasting. And video is effective on every single platform. Where does your audience hang out?
Great for brand awareness, brand building, and lead generation
Social media is a super diverse channel to use no matter what marketing objective your business may have. It allows you to create awareness of your brand, products or services. It gives you an opportunity to let your target audience know that you actually exist. Social media is a brand building tool where you can promote your business, give away free information and build up trust in your brand so that when your target market is ready to buy, you will be at the forefront of their mind. And of course it’s a super effective lead generating tool. With the paid ad option you can put your product or service in front of any type of specific audience and typically receive on average a 1% click through rate at least. Some platforms are more effective than others depending on the audience so make sure you test the same ad on multiple platforms so you can use the data to choose where your audience is most responsive.
So take the leap and “be” on social media. It’s effective and cheap and ads to your reputation and online presence.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.