3 awesome tips to grow your startup

12/30/2019

Recycle content
If you write an article or press release, take the content from it and talk about it in a video. When the video is completed take the audio and release it in a podcast. Create social posts and small video snippets that you can spread all over every platform. Content doesn’t have to be new. There is great quality content that can be resurfaced and exposed to different viewers. Obviously don’t release the same content every day but some tips you spoke of last year may make sense this year as well. Freshen it up and give it some spice.
Always be cultivating relationships
Each day brings new opportunities to meet potential customers for your business. While standing in line for coffee or the bank, (do people still do that?) strike up a friendly conversation with the person you are next to. At a birthday party for your kids? Talk to the parents, tell them what you do in a non salesperson kind of way. On a plane? Talk to the passenger next to you and exchange business cards. These could all lead to a sale one day.
Raise your prices
It’s not always the best differentiator to be the cheapest. Do some research and see what your competitors are charging. If you are on the low end then raise your prices. Offer packages that blow your customers away and if some can’t afford it they will aspire to be able to. Read more about pricing strategy in this great article from Carl Gould, a CEO, business growth strategist, author, business mentor and award winning coach.

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Author

Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.