After the lead nurturing blog post last week there was demand from my audience to suggest some good platforms on which to set up lead nurturing email campaigns. Leads that are nurtured with content targeted at their specific audience produces an increase in sales opportunities of more than 20%. So create a great lead nurturing strategy and get your leads converted into revenue now. Here are two great suggestions for software on which to set up lead nurturing campaigns that are affordable for small business owners and that have the functionality to set up successful email marketing campaigns.
This platform for email marketing is extremely user friendly and great for beginners and small businesses. It is affordable and increases in price as your contact list grows. You can be on a month to month subscription and don’t have to lock in for a long period of time. Their customer service is outstanding and they will walk you through almost anything you need help with. They have A/B testing capabilities as well as facebook ad integration. The analytics are easy to understand and all email open rates, unsubscribe rates and click through rates are recorded. You can even automatically send the same email a number of days later to any contacts who did not open the first attempt to increase your open rates. Constant Contact also offers a marketing calendar to keep track of your campaigns. Any small business can try out Constant Contact for their email marketing for a free trial and then it starts at only $20/month.
Mailchimp is another email marketing option for small businesses. It is extremely popular because they have a free option for basic users for up to 2000 contacts and 12,000 emails. This plan is very limited for functionality and support. For personal use it works but as a business you may want to explore the paid plans. Mailchimp integrates with many other platforms which simplifies the flow of contacts from one software to another depending on the established infrastructure that exists in your business. It has a user friendly email builder and it's great for segmenting your lists and simple tracking and analytics. Its automation capabilities are limited so this may be something you want to look into if automation is your priority. Mailchimp paid plans start at $10/month for 500 subscribers and is an affordable option for small businesses and startups.
Here is another list of other options you can look into:
Questions or suggestions? Comment below! We would love to hear from you.
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Desirae Haluk is passionate about marketing for startups and small businesses. For the last 15 years she has held marketing executive positions for organizations both large and small. She realizes that her true passion is helping establish, grow and evolve startups and small businesses to make them successful and help achieve their goals.