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At Clairant we, teach our clients that Google will rank your site higher on the SERP (search engine results page) if you frequently update the information on your site with fresh relevant SEO enriched content. The best way to do this is to include a blog on your website. Then, start posting frequently.
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When you have a potential customer who is choosing between you and your competitors, what's the first thing they are going to do to compare you? Check you out on Google and on their favorite social media platform to see what you have been up to. Our busy bees will create and share industry-specific customized content for the social networks of your choice and set up and maintain your Google Business page for you.
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