Implement the Top Email Marketing Practices for 2023

Email marketing can be a powerful tool for growing your business, but it can also be overwhelming. With our ultimate guide to the best email marketing practices for 2023, you can create a comprehensive plan that speaks directly to your customers and drives actionable results.

Set Up a Segmented Subscriber List
Creating separate lists for customers who are already engaged with your company and those who have yet to purchase can help you create more effective campaigns. By segmenting your subscriber list, you can tailor your emails to send the right message to each group based on their pain points and knowing exactly what information they are seeking. This allows you to reach the exact people most likely to be interested in your products or services, which leads to more sales and better customer experiences. Once you have your lists segmented, make sure they are always growing. You will naturally have churn for your contact lists so always have a source where you can pull in more contacts. Zoom Info or Lead411 are among the many good sources to find contact information for your target market. Linkedin is another one. And don’t forget to set up a call to action on your website so that your visitors can subscribe to your email list. 

Utilize Automation to Streamline Your Processes
Automating your email marketing processes can save you time and help you reach more people. With automation, you can create welcome messages, abandoned cart emails, and post-purchase follow-ups without lifting a finger, freeing up your time for other important tasks. You can also create automated drip campaigns that are triggered by customer interactions, such as when someone subscribes to your list or buys an item from your business. This way, you don’t have to manually send out each email; rather the automated workflow will take care of it for you. Plan ahead and set this up early giving you enough time to structure the automation. It will be worth the upfront time investment.

Personalize Your Content
In order to stand out and make sure your emails are successful, it is important to personalize the content you are sending. Personalized emails have an open rate that is 6 times higher than those without personalization. Use customer data (like purchase history, demographic information, and the items customers often browse on your website) to tailor the emails you send. Use their first names whenever possible. And mention the name of their business or something about their lives in the emails. This takes a little more time but it will pay off in the end. This will help create a connection with your readers and improve their overall experience.

Analyze Performance and Make Data-Driven Decisions
To maximize the success of your email marketing efforts, it is essential to track the results of your campaigns and analyze their performance.  All modern day email platforms have a reporting section. Use it. This will help you understand what content works best and allows you to make data-driven decisions going forward. Analyze your open rates, click rates, unsubscribe rates, and other metrics to see which techniques are giving you the most success and adjust accordingly. For example, if your open rates are low you need better subject lines to draw people in. If your click rates are low, you need to improve the content of your emails and provide more or better call to actions. You should also use A/B testing to assess different variations of a single email - this will ensure that your messages stand out in an increasingly competitive inbox!

Leverage A/B Testing
A/B testing (also known as split testing) is one of the most effective and important email marketing techniques. It allows you to send out two variations of an email and discover which variation receives the best response. This helps you understand what resonates with your audience and create more effective emails down the line. If your email marketing platform doesn’t have an option for A/B testing, you can test it manually on your own. For example if you have a list of 1000, send Email A to 500 and Email B to the other 500. And make sure to only change one variable at a time like the subject line for example. Once  you learn which subject lines yield the best open rates then you can work on the content A/B testing inside the email.  Leveraging A/B testing in 2023 will catapult your email campaigns to the next level!

If you are ready to launch your 2023 email marketing campaigns then this list will help you succeed. If you don’t have time to do this but you know you should, have our busy bees send your emails for you at Clairant and let us take on the burden.  Check out our Hive Outreach program and get started today!