Top Reasons Why Video Marketing Is Crucial For Businesses in 2023

Video marketing is a powerful tool for businesses in 2023, offering a cost-effective way to engage potential clients and drive website traffic. From providing in-depth product or service demonstrations to creating emotion-packed stories, video content can help boost business goals and drive sales. Here are some reasons why you need to start video marketing for your business today.

Increased Engagement 
The engaging nature of video content can help businesses increase user engagement. Video has the potential to capture unique images, messages, and stories that text simply can’t match. Sharing videos of your team talking about their values and mission, stories of journeys that reinforce what you stand for, testimonials or case studies of your happy clients, or even short animations promoting a product or service can be highly impactful for increasing engagement with potential customers. By listening and viewing a video, two senses are working at the same time making them more impactful and memorable. Add in subtitles and they can read, watch and listen which can be even more effective. People love doing business with other people (not businesses) and video gives visual insight into the lives and values of the people running your business. 

Higher Conversions and ROI
An engaging video can increase the chance of getting potential customers to convert. It doesn’t take much to clearly showcase your products/services through visuals that explain everything quickly, while displaying its best features and positive effects. This can be potentially more powerful than an entire sheet of text - this will help increase conversions and generate a higher return on investment (ROI) for businesses. Always provide a call to action in your videos asking the viewers to do something. For example, subscribe, like, contact us, email us, download a report, sign up for newsletters, book a free consultation, join a webinar, claim your free checklist here etc.

Improved Social Shares
Videos can be easily shared on platforms like YouTube and social media sites like Facebook, LinkedIn and Twitter, which will result in more traffic to your website. This way, it is easier to reach out to a larger audience and attract potential customers. Furthermore, videos also tend to have higher engagement rates as compared to other forms of content. Therefore, incorporating them into your digital marketing strategy can help you get more traction online.

Easier Access to Content
Video content is much more interesting and engaging than other types of content, making it easier for viewers to absorb the information you are trying to convey. The viewer learns more in a quarter of the time it would take them to read the same information in text. Furthermore, videos are also easier to access than long-form articles or blog posts. Since videos only require a click to start playing, viewers don’t have to go through all the hassle of clicking multiple times in order to get the desired results. This makes it easier for them to find what they were looking for in the first place!

Enhanced Brand Awareness
Video marketing can be a great tool for enhancing brand awareness and creating an emotional connection with users. Many companies use videos to share their products, services, or mission story to make an impression on prospects and customers. By leveraging the power of video content, you can create an effective storytelling platform where your target audience will get to know more about your company’s core values and offerings. This will help them form a positive opinion about your company, thus increasing the chances of increased interactions between potential customers and your brand!

So make video marketing a part of your 2023 marketing strategy and start creating them now. If you don’t have time to create or edit your own videos let our busy bees at Clairant do it for you. Check out some of our past videos here for our happy clients.

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