5 Reasons to Start a Blog and Why It's Important

Blogging is more than just a way to express your thoughts and opinions. It can be a powerful tool for businesses of all sizes and across all industries, offering numerous benefits such as increasing exposure, improving SEO, driving traffic to your website, developing relationships with customers/clients, and potentially boosting profits. Let’s dive deeper into the benefits of blogging.

Attract More Customers and Grow Your Brand.
One of the most important reasons to start a blog is that it can help your business reach more customers and grow its brand. By regularly publishing content related to your business and industry, you can boost visibility for your business and attract more customers online. Every blog post you publish provides an opportunity to talk about what makes your company unique and build stronger relationships with readers who may later become customers or clients. When you post new blog content on your website you can link to it through teasers on your emails, Google Business page, videos on YouTube and social media posts. This drives more traffic to your website which is the ultimate goal.

Develop Thought Leadership/Establish Yourself as an Expert.
Blogging is an effective way to position yourself as an expert in your niche or industry. When you publish thoughtful, well-researched content on your blog, you will quickly become known as a knowledgeable source in your field. This can help establish trust with potential customers and clients and set you apart from competitors who are less active in sharing their knowledge and expertise. When you understand your audience you can craft content around their pain points and show that your products or services are THE solution to their problems.

Generate Leads and Boost Your Conversion Rate.
One of the great benefits of having an active blog is that it can help generate valuable leads for your business. When potential customers search for solutions related to their problem, there’s a good chance they’ll find your post and be more likely to follow along with you until they become paying customers. By providing helpful information on a regular basis, you will demonstrate that you understand their needs and have the expertise required to help them solve the issues they are facing. This makes it more likely that those readers will convert into paying clients or customers. Always make sure to include call to actions throughout each blog post.

Provide a Channel to Connect With Customers and Showcase New Products/Services.
You can use your blog as a platform to keep in direct contact with customers. Whenever you have new products or services launching, it’s important to let people know. A blog is the perfect channel through which to provide helpful information about the product or service and create an atmosphere of excitement and anticipation. Additionally, blogging gives potential customers who visit your website a reason to stick around and read while they wait for the product launch date. This not only helps you drive more traffic to your site, but also increases engagement and brand visibility. Be sure to turn on and monitor the comments attached to each blog post so that you can engage directly with your prospects potentially turning them into paying customers.

Update Your Website Regularly and Build Temporal Credibility with Fresh Content.
One of the most important reasons to start a blog is that it gives you the opportunity to update the content on your website and build temporal credibility with fresh content. Google loves this! There’s nothing worse than visiting a website and seeing outdated information or articles written years ago. When customers visit your website, they want to get up-to-date data, news, and trends so they can trust you as an expert in your field. By regularly updating your blog posts with fresh content, you ensure that visitors always have something new to discover when they browse your site. This is also very important for SEO. Google ranks websites higher on the search engine results page if they regularly update their content. A blog is the best way to accomplish this.

So if you weren’t convinced before reading this article you must be convinced now that blogging is necessary for successful growth in your company. So start blogging today and keep that website fresh with new content weekly. If you don’t have time, our busy bees at Clairant can do the keyword research, write the blogs and post them on your site so you can take the burden off of you. Check out our Content Swarm package today which includes weekly blogging! ​