As digital marketing continues to evolve, it's important to stay on top of the best resources available in 2023. Here is a list of excellent marketing tools you can use to optimize your marketing efforts and plan for an epic year.
Content Management Systems (CMS)
Content Management Systems (CMS) can be powerful tools for developing, managing, and optimizing your marketing content. Your website requires a content management system in order to create all the content that shows up on it. With the right CMS, you’ll be able to easily create engaging blog posts and landing pages that appeal to your target audience. Additionally, content managers will save you time by streamlining the process for publishing new pieces with a few simple clicks. A list of a few great CMS’s are WordPress and Drupal which are top performing CMS’s if you have experience with these platforms. For the non web developers out there some other great options are Wix, Squarespace, Hubspot and my personal favorite is Weebly.
Email Marketing Tools
Email marketing is a great way to stay in touch with your customer and prospect base and ensure that your brand remains top of mind. There are plenty of powerful email marketing tools out there, such as Mailchimp, Hubspot and Constant Contact, that provide templates for creating impactful emails and campaigns. Take advantage of the analytics provided by these tools to measure your success rate, helping you optimize future emails for maximum efficiency. Pay attention to your open rates and your click rates and continuously optimize your emails for the best possible results. If you aren’t currently email marketing to your prospects then you need to make this a part of your 2023 marketing strategy.
Project Management software is a must for any successful company in 2023. Staying organized with projects, tasks and responsibilities throughout your organization is crucial to success and using an effective project management system is the answer. Whether your projects are sales related, operations, HR, Marketing or accounting, a project management tool is going to make your life much easier. Asana is one of my favorite platforms to work with. It integrates with almost everything and allows you to streamline your workflows so a task is never missed and you can always track the progress of your projects. With templates you don’t have to reinvent the wheel with projects that are recurring. You know when tasks are completed, overdue and who is responsible for each of them. You can create recurring tasks that pop up at the frequency of your choice and you integrate with your email so no task is ever missed. They even offer your tasks on multiple views from calendar, board, list or workflow.
Invest in SEO
If you want to be found on search engines in today's ever changing world you need to pay attention and invest your time and money in a great SEO platform. One way to do this is to check out Sage SEO, Sage uses AI and deep learning to identify the most effective keywords and then uses that information to write the best possible blogs for your website that will draw in the most relevant traffic. Sage SEO is innovative and always coming up with the latest SEO tactics that will put you ahead of competitors in 2023. They even go through extensive reporting with you to show you how your website is performing over time. If you haven’t added Sage SEO to your marketing plan this year, you should consider doing so now.